Facts and Figures
|Month||January 2019||February 2019||March 2019|
|Month||March 2019||April 2019||May 2019|
Note: Traffic data was provided on May 18, 2019. Enquire for more recent data.
The majority of revenues are generated by the re-selling of Runescape gold. The business buys gold in bulk at wholesale prices and then re-sells it to individual players at retail prices.
Additionally, the business sells powerleveling services to existing account owners and hand-trained, never botted, accounts to players who are looking for a head start in the game.
How does your business make money?
The business has over 20,000 completed gold selling transactions which makes it one of the largest and most reputable companies in the industry. This reputation allows the company to buy gold in large quantities at wholesale prices. The gold is then marked up approx. 20% and resold to individual players who then use the gold to buy in game items.
The second portion of the business provides "powerleveling" services, in which employees of the business will log into another players account and train the account by hand for them. The employees will also train accounts from the ground-up and resell them to players without existing accounts who are looking to get a head start in the game.
Why should someone buy this business?
The business is highly automated and requires approx. 1-2 hours of work per week from the owner. The business has a staff of 10 employees, as follows: 1 manager that oversees shifts and handles the day-to-day, 3 sales reps who handle the gold trading transactions, and 6 employees who solely train accounts.
The Owner's only responsibilities are checking in with the manager every once in a while, managing the finances, and paying the employees. Very hands off business that can be run with a day job!
How can the future owner improve this business?
-Diversifying the games that this business sells virtual currency to. It is currently a Runescape-only business but has the staff in place to enter World of Warcraft, Guild Wars, etc.
-Investing in SEO and content to drive organic traffic is a huge opportunity. While this business was informally founded in 2007, it has only been selling gold through it's Woocommerce store for a year.
Why are you selling this business?The Owner has been selling gold in the Runescape industry since 2007. He is currently trying to build a digital advertising agency and is ready to move on and be able to focus 100% on building the new agency.
- Brand and Community Loyalty
- Customer Service
- High Barrier of Entry to Market
- High levels of Automation
- Length of Operation in Niche
Opportunities for a new owner
- Launch New Products
- Start Selling into New Markets
- Improve Current Marketing Efforts
Key day-to-day operations
- Managing Staff
- Facebook Advertising
- Google Adwords
- Brand assets
- Contracts (written or verbal) with customers and suppliers
- Customer databases
- Hosting accounts
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
SaleAway is an online business brokerage focusing on websites and online businesses worth approx. $50k-$3mm+. SaleAway was founded after 3 individuals with strong financial backgrounds decided to combine their two passions: online business and buy-side/sell-side finance.