Business Name


Business Model
Hobbies and Games


Asking Price
Multiple 1.4x

+ $10,000 Inventory

Crazy.Gold is a re-seller of virtual gold and pre-trained accounts for Runescape. At over $1mm in annual revenues, this is one of the largest gold selling sites in the industry.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Date of Founding
Full-Time Staff
1 to 10
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month January 2019 February 2019 March 2019
Revenue $80,000 $65,000 $90,000
Expenses $69,360 $54,360 $79,860
Net Profit $10,640 $10,640 $10,140
Month March 2019 April 2019 May 2019
Pageviews 45,795 44,887 27,354
Users 12,628 15,555 10,637

Note: Traffic data was provided on May 18, 2019. Enquire for more recent data.

Business Description

The majority of revenues are generated by the re-selling of Runescape gold. The business buys gold in bulk at wholesale prices and then re-sells it to individual players at retail prices.

Additionally, the business sells powerleveling services to existing account owners and hand-trained, never botted, accounts to players who are looking for a head start in the game.

How does your business make money?

The business has over 20,000 completed gold selling transactions which makes it one of the largest and most reputable companies in the industry. This reputation allows the company to buy gold in large quantities at wholesale prices. The gold is then marked up approx. 20% and resold to individual players who then use the gold to buy in game items.

The second portion of the business provides "powerleveling" services, in which employees of the business will log into another players account and train the account by hand for them. The employees will also train accounts from the ground-up and resell them to players without existing accounts who are looking to get a head start in the game.

Why should someone buy this business?

The business is highly automated and requires approx. 1-2 hours of work per week from the owner. The business has a staff of 10 employees, as follows: 1 manager that oversees shifts and handles the day-to-day, 3 sales reps who handle the gold trading transactions, and 6 employees who solely train accounts.

The Owner's only responsibilities are checking in with the manager every once in a while, managing the finances, and paying the employees. Very hands off business that can be run with a day job!

How can the future owner improve this business?

-Diversifying the games that this business sells virtual currency to. It is currently a Runescape-only business but has the staff in place to enter World of Warcraft, Guild Wars, etc.
-Investing in SEO and content to drive organic traffic is a huge opportunity. While this business was informally founded in 2007, it has only been selling gold through it's Woocommerce store for a year.

Why are you selling this business?

The Owner has been selling gold in the Runescape industry since 2007. He is currently trying to build a digital advertising agency and is ready to move on and be able to focus 100% on building the new agency.

Business Strengths

  • Brand and Community Loyalty
  • Customer Service
  • High Barrier of Entry to Market
  • High levels of Automation
  • Length of Operation in Niche

Opportunities for a new owner

  • Launch New Products
  • Start Selling into New Markets
  • Improve Current Marketing Efforts

Key day-to-day operations

  • Managing Staff
  • Bookkeeping


  • Facebook Advertising
  • Google Adwords
  • SEO




  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Hosting accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Sale Away

Verified Account

United States

SaleAway is an online business brokerage focusing on websites and online businesses worth approx. $50k-$3mm+. SaleAway was founded after 3 individuals with strong financial backgrounds decided to combine their two passions: online business and buy-side/sell-side finance.