Business Name

Just Party Linen

Business Model
Home and Garden


Asking Price
Multiple 3.1x

+ $31,997 Inventory

This online retailer and wholesaler of tablecloths and other event linen has generated USD$37k in profit in 12 months! Fully automated third-party fulfilment from Australia.
This business owner has manually entered their financials

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Business Description

Just Party Linen sells event linen for any occasion to customers in Australia. Our product range includes plain and themed tablecloths in all colours and sizes, table runners, chair sashes, napkins, wedding and event decor and more.

How does your business make money?

The business makes money from the sale of event linen and has generated USD$37,000 in profit in the last 12 months. We design and source linen from a reliable Chinese manufacturer/supplier who imports it to our third-party logistics provider in Sydney. We hold approximately $28,000-35,000 worth of stock and re-order every 3-4 months. Web orders are synced and sent directly to the warehouse via SaaS on the hour. The system automatically notifies customers once their order has been picked and dispatched and they are given tracking information. I merely order stock, maintain inventory and respond to customer enquiries. Some of our customers order via email (for larger, custom orders) and we also wholesale to large hotels or restaurants.

Why should someone buy this business?

This is a rare online business opportunity in a niche industry! The business has a great reputation with high customer loyalty. All the hard work has been done, from supply chain to logistics. For an investor, the business would provide a passive income as all customer service and enquiries could be outsourced to a virtual assistant. It also presents a great opportunity for an individual desiring to work from home (perhaps a mum) as it can be operated from anywhere in the world. It would be an ideal project for someone with marketing expertise! While the business will continue to grow organically, there is huge potential to increase traffic to the website and boost sales via social media marketing (Facebook and Instagram) and targeted email marketing.


How can the future owner improve this business?

The future owner can improve the business by expanding the product range, using email marketing to target new and existing customers, improving social media presence and undertaking social media marketing (Facebook, Instagram, Pinterest and YouTube), offering internationally shipping (facilitated by the existing 3PL provider), selling via Amazon Australia and even offering drop-shipping for other party planning websites.

Business Strengths

  • Key Words Ranking
  • Brand and Community Loyalty
  • High levels of Automation
  • Strong Manufacturing Relationships
  • Strong Recuring Revenue

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Customer Support / Service
  • Bookkeeping
  • Managing Inventory
  • Website Maintenance


  • Amazon PPC
  • Email Marketing
  • YouTube Advertising




  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Hosting accounts
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Policy and Process documents
  • Relevant email accounts
  • Social media accounts
  • Toll-free numbers
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts
  • Google Adwords

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Honnie Dobber

Verified Account


I am a qualified accountant who worked in the events industry and started this business in 2015.
I am a stay at home mum who now homeschools her kids so am selling my beloved business.
Happy to assist with handover and all training.