Flippa
FOR SALE
Business Name

Pulse

Business Model
SaaS
Industry
Internet

$120,000

Asking Price
Multiple 2.5x
For sale is a successful B2B subscription business in the website design and development niche.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
Japan
Date of Founding
2009
Full-Time Staff
Owner Operated
Annual Revenue
$53,638
Annual Expenses
$5,994
Annual Net Profit
$47,644
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019
Revenue $7,258 $6,056 $5,760 $1,847 $3,252 $4,164 $6,629 $4,470 $2,351 $2,987 $2,642 $1,947 $4,275
Expenses $320 $766 $551 $644 $594 $151 $642 $160 $518 $340 $254 $698 $356
Net Profit $6,938 $5,290 $5,209 $1,203 $2,658 $4,013 $5,987 $4,310 $1,833 $2,647 $2,388 $1,249 $3,919
Month Pageviews Users
October 2019 14,701 2,130
September 2019 9,519 1,947
August 2019 8,917 1,822
July 2019 8,799 1,840
June 2019 11,365 2,053
May 2019 12,408 2,287
April 2019 13,080 2,582
March 2019 15,619 2,819
February 2019 12,794 2,517
January 2019 16,746 2,681
December 2018 16,609 2,796
November 2018 19,651 3,341

Note: Traffic data was provided on 29 November 2019. Enquire for more recent data.

Business Description

Launched in 2009, the established business offers a full-suite of intuitive website creation and design tools aimed at designers, freelancers and agencies who make paid sites for their clients. The business involves the main product as a downloadable tool and is complimented by some online tools and its users join through a subscription model. Currently there are almost 200 subscribers but the software has been delivered to thousands of clients over the years.

The business has focused on the growing and highly profitable website development niche to scale. And it has a bright future ahead with the rise of static sites and growing market trends around making fast sites. The business facilitates website creation and editing, and also appeals to the vast number of SMBs and entrepreneurs who may lack the technical expertise to create their own affordable websites from scratch.

How does your business make money?

Revenue is subscription based. Revenue is generated when a customer comes and buys the app. There are a few monthly subscribers from the early days, but we now offer exclusively yearly plans in 3 tiers.

So each month's revenue is mainly 80% yearly subscription. So you can expect that plus new sales for each month going forward.

The average order value is $300. The average LTV is $416. Customer churn rate is 4.05%.

Why are you selling this business?

I've been in online business for over 15 years and want to realise the assets by selling and moving on to other things. I want to buy a house in the countryside and start working in community based projects with a simple analog offline lifestyle. The funds from the sale will allow me to move and start again.

I honestly feel this has just scratched the surface of its potential and there is a lot of upside to grow and scale it up. But I don’t really have the expertise to take it beyond this point. A buyer with a good eye for Google Analytics and marketing skills (or can outsource the role) should have the opportunity to make a lot of money here.

Assets

  • Brand assets
  • Custom technology
  • Customer databases
  • Domains
  • Marketing materials and collateral
  • Policy and Process documents
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media

Facebook
1.2K followers
Twitter
760 followers
Instagram
110 followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Louis Masnou

Verified Account

United States

Flippa Account Manager

Contact