Maadho Shop

Business Model
Design and Style


Asking Price
Highly profitable and recognized hats & home goods online store with industry-leading conversion rates. Sales of $8,000 with 71% average profit margins since September 2018 launch.
This business owner has manually entered their financials

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month January 2019 February 2019 March 2019
Revenue $1,747 $669 $110
Expenses $498 $247 $25
Net Profit $1,249 $422 $85

Business Description

Maadho Shop is an ecommerce site that sells unisex hats, accessories, and home goods direct to consumers.

Maadho Shop was established to create high-quality hats & caps based on viral memes, phrases, and content. By tracking social media accounts and growing phrases used amongst millennials, Jesse saw an opportunity to monetize on existing and new content by featuring messages on comfortable, unisex dad hats. Maadho Shop now dominates popular, growing niches such as finance humour & political humour where they’ve produced hats that have gone viral with messages like “Make Banking Great Again” and “Barack Obama, Miss me yet?” Maadho shop also recently diversified its product line by selling popular “As seen on TV” & FB watch products like Fidget Rollers and Posture correctors. Our site ranks for multiple key words and has outperformed competitors with limited marketing & advertising spends.

How does your business make money?

We make money from selling our items directly to our consumers. Unlike our competitors, our direct to consumer business model focuses on selling & fulfilling both items that are inventoried and items that are dropshipped (no inventory). Our business model is not capital intensive and therefore additional resources can be deployed to increase marketing and advertising awareness.
Given our strong relationship with our manufacturers, our business model can also be expanded to business-to-business where we can supply businesses and brands with custom hats manufacturing . A number of our customers have inquired regarding custom manufacturing.

Why should someone buy this business?

Our shop is primarily focused on the $7 billion hats & caps industry. The hats & caps industry is projected to grow at 3% over the next few years and our shop capitalizes on this market. We have hundreds of costumers, stronger conversion rates than our competitors, and rank for a number of key words. Our gross margins are also industry-leading at 70%.
Unlike other shops and companies, our Shop does not require significant time and investment to run profitably. Our online store was designed and built to give customers a clean and user-friendly experience to make purchases. My team of developers, SEO consultants, and designers built the site very efficiently so it could be managed and operated easily as well.

How can the future owner improve this business?

The Company can be expanded tremendously by focusing on two core business models. 1) Growing the existing direct-to-consumer shop and sales by increasing market spends and business development. 2) Capitalizing on our strong relationship with our manufacturer to expand custom manufacturing business model for other businesses; A number of brands have contacted us to make custom hats for their businesses.

Why are you selling this business?

I'm looking to devote more time to my family business (Gastations & C-Stores), so I don't much time to devote to Maadho Shop. Maadho Shop is a great source of extra income if someone has 5-10 hours a week to spend on it/

Business Strengths

  • Key Words Ranking
  • High Profit Margins
  • Low Return Rate
  • Scalable Business Model
  • Strong Manufacturing Relationships

Opportunities for a new owner

  • Capitalise on the Emerging Market
  • Improve Current Marketing Efforts
  • Advance or Explore Retail / Distribution Partnerships

Key day-to-day operations

  • Bookkeeping
  • Design & Production
  • Managing Inventory
  • Order Fulfilment
  • Content marketing


  • Facebook Advertising
  • Influencer Marketing
  • Instagram Advertising




  • Brand assets
  • Custom technology
  • Domains
  • Existing manufacturing relationships
  • Inventory on hand or on order at the time of closing
  • Social media accounts
  • e-Commerce platform accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Private Seller

Jesse S

United States

Serial entrepreneur based in New York City with experience building strong brands in short time periods. Good knowledge of marketing, SEO & key-word ranking, manufacturing relationships, design, and development. I'm looking to devote more time to my family business, therefore selling Maadho Shop.

Contact Seller