Flippa
FOR SALE
Business Name

Infooy.com

Business Model
Marketplace
Industry
Internet

$15,000

Asking Price
Multiple 1.4x
6y/o Classified and Local Business Listings Website netting Avg. $896p/mo
This business owner has manually entered their financials

Facts and Figures

Location
United States
Date of Founding
2013
Full-Time Staff
Owner Operated
Annual Revenue
$11,064
Annual Expenses
$312
Annual Net Profit
$10,752
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Business Description

Key Stats (TTM)

Revenue - $11,068
Net Profit - $8,414

Executive Summary

This leading online classified and local business listings website was launched in March 2013 and is now one of the fastest growing classifieds and local business listing platforms in India.

Anyone can create and publish a classified ad for free (users are given an allowance of up to 10 free listings), with the site generating income from Affiliate partnerships, direct ad banners and premium/sponsored listings.

The majority of the site's revenue is currently generated through direct ad banners and premium/sponsored listings which are offered to local businesses and users who place classified ads.

Prices for the direct ad banners and premium/sponsored listing upgrades range from $80 p/mo and $15 p/mo respectively.

The site has a simple admin panel that requires no technical knowledge or experience to operate and works similar to olx and other popular classifieds websites.

How does your business make money?

Leading classifieds and local business listings websites with 7,000+ listed ad pages

Why should someone buy this business?

-Freedom to run business with no geographical limitations
-Unique website design and code with 7,000+ ad listings
-The site's operations are 95% automated and only requires 5-6hrs p/wk to complete admin and business development tasks which could be outsourced to a virtual assistant (should the new owner wish to do so)

How can the future owner improve this business?

-Continue to build on the current marketing initiative/strategy and expanding the businesses operations into tier 1 territories to increase traffic flow to the website.
-Increase the websites presence and awareness on social media platforms
-Implementing Google AdSense to add another source of revenue.
-Business Development - Partnering with other affiliate channels as well as real estate brokers, real estate developers and other local firms to increase the revenue being generated through Affiliate programs and direct ad banners.
-Introduction of a mobile-based app to aid with the growth and expansion of the business.

Why are you selling this business?

The seller is selling the website to raise capital to fund a new project.

Business Strengths

  • High levels of Automation
  • Large Customer Database

Opportunities for a new owner

  • Improve Current Marketing Efforts

Operations

The day to day administrative and business development tasks are broken down as follows;

Removal of fake and/or duplicate listings
Removal of expired listings/ads
Reaching out to local businesses owners to promote their business, services or offerings using the direct ad banners.
Reaching out to registered users to discuss the benefits of promoting their free listing to a premium listing - Benefits of upgrading to a premium listing include; homepage feature, sponsored banner, mention in weekly/monthly newsletters etc.

Administration

Customer support (1-2 hrs/wk) - Currently approx. 12 tickets p/wk. Responding to queries from service users and advertising clients.

Planning and purchasing new AD’S (2-4 hrs/wk) - Following up with local businesses/business owners (e.g. Real Estate Brokers and other local businesses) who are interested in using the direct ad banners to promote their businesses via the direct ad banners that are dotted around the website.

General Administration (1-2 hrs/wk) - Removing fake, duplicated and expired listings. Downgrading expired premium listings and sending out weekly/monthly newsletter blasts.

Marketing (1hr/wk) - Running marketing campaigns via social media groups, newsletters etc.

Reaching out to prospective local business owners and real estate agents/brokers to promote their businesses and offerings using the websites direct ad banners.

Customers

Customer Profile and Segmentation - The site attracts a diverse group of users who are searching for items to buy and/or sell in their local areas, in addition to promotions and services to offered by local business owners.

80% of the website's traffic is primarily derived from India, with 10% coming from the US and the remaining 10% coming from other territories (ROW).

Customer Acquisition - Customers are acquired organically via search engines such as Google, Bing and Yahoo.

Social media campaigns represent 15% of total traffic. Whilst direct traffic driven by SEO represents 85% of the total traffic.

Customer Retention- Existing users and advertising clients are retained by offering new products, services and promotional offers which is distributed via a mailing list of 8000+ subscribers.

Seller Notes

This website presents an opportunity for investors who are searching for an investment that generates consistent and steady passive income with the flexibility of active or passive management. It also presents a great acquisition opportunity for an individual or business looking to break into or expand their presence within the transactional services market with an established brand and proven business model.

The day to day operations could easily be taken on by the new owner with little prior experience or expertise. Alternatively, the responsibilities could be delegated to trusted contractors/VAs of their choosing.

The seller will provide up to 30 days post-sale support which will include 2 weeks training and assistance with the setting up of new [free] affiliate accounts and payment gateway. The seller will also introduce the new owner to their developer who will be on hand to assist with any changes that may be required to the website.

The seller is selling the website to raise capital to fund a new project.

List of assets

The sale of this website will include everything associated with the website including, but not limited to;

-All sites, domain names and technologies associated with the business (including all textual and graphical content)
-Working code and design (The website has been built using PHP, and ZEND framework)
-Mailing List - 8000+ Subscribers
-Social media Accounts (Facebook – 650 followers, Twitter – 101 followers)

Assets

  • Custom technology
  • Customer databases
  • Domains
  • Social media accounts
  • Website files, source code and content

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Astute Growth

United Kingdom

Founded in 2017 and based in the UK, Astute Growth Consultants provide M&A and business advisory services as well as act as a full-service website broker for established low to mid-market Content, eCommerce, SaaS and Amazon FBA businesses.

Contact