The organization behind the described business aims to bring joy to its users, team members, and partners through engaging content. Their mission is tested each time a visitor engages with their weekly video content. The business comprises several domains as highlighted on their primary website. They maintain a strong online presence through social media platforms, boasting over 270,000 Likes on their Facebook page, as well as a presence on Twitter and Pinterest. All related trademarks and mascot designs are included as part of the business assets, alongside the option to transfer ownership of the New York-based LLC company. Their content strategy involves streaming via a YouTube channel, which generates revenue, along with additional YouTube accounts that do not. The business also partners with Rightster.com to monetize video content through advertisements. Additional income streams include Google Adsense, affiliate marketing facilitated by Linkshare, and selling merchandise in an online store. However, the company declares that it does not earn any income from donation advertisements displayed across its websites. Overall, the business leverages a combination of digital marketing strategies and monetization techniques to drive revenue and achieve its mission of spreading smiles through their engaging online content.