A California-based VC-backed start-up acquired a website in January 2013 to aid in developing and testing its technology platform. Over the following year, the company plans to divest many websites as they are no longer aligned with their business strategy, and this particular website is among those to be sold. The website in question, which specializes in thank-you notes, has seen growth in both traffic and revenue. Nearly all traffic is derived from organic search with a broad range of generic keywords. The site generates over $300 weekly in revenue, with noticeable traffic spikes surrounding holidays. Revenue has been sourced from AdSense until February 2014, after which it transitioned to Google's Ad Exchange. The website utilizes proprietary technology for optimizing page layout and ad positioning. The site is technically uncomplicated, running on Linux and comprising primarily HTML pages with some PHP, requiring the buyer to transfer it to their hosting. The Ezoic technology used for automatic layout testing is offered post-sale at no additional cost, although the files provided will pertain to the original site configuration. The sale will only be conducted via escrow, with the buyer responsible for associated fees and a standard sale agreement required to finalize the transaction.